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La Tiva · funnels

Funnels for La Tiva: the overview

Which funnels fit a premium birth clinic, where each one meets the mother on her journey, and which to start with.

Contents

1Why funnels2Where each funnel fits3Ten funnel types4Side-by-side comparison5Recommended funnel stack

Why funnels

About 5% of interested mothers are ready to book now. About 95% are still deciding. A funnel is a planned path that helps each mother take the next small step, at her own pace, until she is ready.

The simple rule Meet her where she is: teach the 95%, make booking easy for the 5%. These shares are a general industry rule of thumb, not La Tiva data.

Where each funnel fits on the mother's journey

Bars show the awareness stages each funnel serves best.

Phase 1 · start herePhase 2Phase 3
Scroll the chart sideways →
Not ready yet (about 95%)Ready now (about 5%)UnawareNot choosing yetProblem-awareWhere to give birth?Solution-awareComparing clinicsProduct-awareKnows La TivaReady to bookWants to book now1. Quiz funnel2. Lead magnet funnel3. Telegram bot nurture4. Retargeting funnel5. Advertorial funnel6. Webinar / live Q&A7. Virtual tour / open day8. Consultation / VSL funnel9. Referral / post-birth10. Antenatal-to-birth (Medion)

Ten funnel types

1 · Quiz funnel

Phase 1 · Start here

A short, friendly quiz that gives a personal result and collects a contact.

Ad or post→6-question quiz→Personal result→Phone or Telegram→Coordinator call
For La Tiva
Which birth experience fits you? 6 questions, 1 minute.
Key metrics
Quiz start rate, completion rate, cost per lead
Effort
Medium
Speed to results
Fast (weeks)

2 · Lead magnet funnel

Phase 1 · Start here

A free, useful resource in exchange for a contact.

Calculator or ad→Free guide→Telegram bot delivers→Weekly tips→Invite to visit
For La Tiva
Pregnancy week-by-week guide, birth bag checklist, birth plan template. The site's /calculator becomes the entry.
Key metrics
Opt-in rate, cost per lead, lead to consultation
Effort
Low to medium
Speed to results
Fast (weeks)

3 · Telegram bot nurture

Phase 1 · Start here

An automated, personal message series timed to the pregnancy week.

Subscribe→Due date asked→Weekly tips→Invites at key weeks→Coordinator handoff
For La Tiva
Your week 24: what to know, with a gentle tour invite between weeks 20 and 30.
Key metrics
Subscribers, read rate, replies, handoffs
Effort
Medium
Speed to results
Builds over months

4 · Retargeting funnel

Phase 1 · Start here

Helpful follow-up ads for people who already showed interest.

Visit or view→Pixel audience→Ad for her stage→Returns to offer→Lead
For La Tiva
Site visitors, video viewers and quiz non-completers see family stories and a tour invite.
Key metrics
Return rate, cost per lead vs cold ads
Effort
Low
Speed to results
Fast (days)

5 · Advertorial funnel

Phase 2

An editorial-style article or story that informs first and sells softly.

Ad→Article or story→Soft call to action→Offer page→Lead form
For La Tiva
What a modern birth in Tashkent costs and what is really included. Also: a family's story, a doctor interview.
Key metrics
Read rate, click to offer, cost per lead
Effort
Medium
Speed to results
Medium

6 · Webinar / live Q&A

Phase 2

Live online sessions with La Tiva obstetricians and neonatologists.

Invite ad→Register→Reminders→Live Q&A→Replay and offer
For La Tiva
Birth plan masterclass with an obstetrician and a neonatologist, monthly.
Key metrics
Registrations, attendance, consultations booked after
Effort
High
Speed to results
Medium

7 · Virtual tour / open day

Phase 2

Let couples see the rooms and team, online first, then in person.

Video tour→Visit in person→Book a slot→Reminder→Visit and consultation
For La Tiva
A video tour of the VIP rooms, plus a monthly open day for couples.
Key metrics
Video views, visits booked, show-up rate
Effort
Medium
Speed to results
Medium

8 · Consultation / VSL funnel

Phase 2

A short doctor video (video sales letter) that explains the approach and invites a consultation.

Ad→Doctor video page→Book consultation→Reminder→Consultation
For La Tiva
Meet your obstetrician: how birth at La Tiva works, in 3 to 5 minutes.
Key metrics
Watch time, booking rate, show-up rate
Effort
Medium
Speed to results
Fast with warm audiences

9 · Referral / post-birth

Phase 3

Turn happy families into reviews, referrals and long-term Medion patients.

Discharge→Thank you + review request→Referral gift→Postnatal care→Medion paediatrics
For La Tiva
A review request on day 7, a gift for a friend's family where rules allow, postnatal and paediatric follow-up.
Key metrics
Review count, referrals, repeat patients
Effort
Low
Speed to results
Builds over time

10 · Antenatal-to-birth (Medion)

Phase 3

Invite pregnant women already cared for in Medion clinics.

Medion antenatal visit→Info and invite→Tour or Q&A→Consultation→Birth booked
For La Tiva
A brochure and QR code to a tour at antenatal visits, a doctor's recommendation, a Telegram invite with consent.
Key metrics
Invites, tours booked, share of Medion patients who book
Effort
Low to medium
Speed to results
Fast (warm base)

Side-by-side comparison

FunnelAudience stageEffortSpeedBest channelPhase
Quiz funnelProblem / solution-awareMediumFast (weeks)Instagram, Meta adsPhase 1
Lead magnet funnelProblem / solution-awareLow to mediumFast (weeks)Site, Instagram, searchPhase 1
Telegram bot nurtureAll stages after first contactMediumBuilds over monthsTelegram, WhatsAppPhase 1
Retargeting funnelProblem-aware to readyLowFast (days)Meta ads, InstagramPhase 1
Advertorial funnelUnaware to solution-awareMediumMediumMeta ads, Telegram channelsPhase 2
Webinar / live Q&ASolution / product-awareHighMediumInstagram Live, Telegram, ZoomPhase 2
Virtual tour / open dayProduct-aware to readyMediumMediumInstagram, YouTube, TelegramPhase 2
Consultation / VSL funnelProduct-aware to readyMediumFast with warm audiencesMeta ads, searchPhase 2
Referral / post-birthNew mothers via trustLowBuilds over timeTelegram, SMS, Google / Yandex / 2GISPhase 3
Antenatal-to-birth (Medion)Solution-aware to readyLow to mediumFast (warm base)Medion clinics, TelegramPhase 3

Recommended funnel stack for La Tiva

Phase 1 · Starter stackFirst 90 days
  • Quiz funnel
  • Lead magnet + /calculator
  • Telegram bot nurture
  • Retargeting
Phase 2 · ExpandMonths 4 to 6
  • Advertorials
  • Webinars / live Q&A
  • Virtual tour + open days
  • Doctor video (VSL)
Phase 3 · CompoundMonth 6 onward
  • Referral / post-birth
  • Medion antenatal partnership
  • Ongoing optimisation

Phase 1 builds the base: tracking, a way to capture the 95%, and follow-up. Each later phase adds reach on top of it.